Former President Trump is holding a rally on Thursday in South Bronx, a New York neighborhood that's 64% Hispanic and 31% Black.Why it matters: It'll be a test of how much support (or curiosity) he will be able to gin up in a nonwhite, working-class community.
Trump is expected to talk about the economy, crime and immigration in front of a crowd of several thousand at Crotona Park in South Bronx, New York.
It will be his first large-scale campaign rally in New York since 2016.
The New York Young Republican Club has been a key partner to the Trump campaign in setting up the rally and trying to get the word out.
It has been working with the predominantly Hispanic members of the Bodega Association and the National Supermarket Association, made up of independent supermarket owners.
The two associations' members have been putting up some 5,000 double-sided bilingual flyers up on storefronts along their usual restocking routes and on street corners.
The New York Young Republican Club has also been advertising the event on electronic billboards in the Bronx in both English and Spanish.
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How do you feel about a political rally being tailored to appeal to specific ethnic communities?
